We think creatively and act boldly to turn ideas into reality. Our brand expresses our dynamic power, agility and distinctive spirit.
Change is changing. Problems are greater. The stakes are ever higher and answers are harder to find. Moving forward means risk. And we tackle risk like no one else.
Our new brand, launched in October 2011, reflects our focus on helping the world advance. It expresses the unique outlook and value we bring to clients. We believe it sets us apart as the kind of strong and innovative company needed in today's market.
XL Group launched a new marketing campaign in 2014 called “personal.” The ads feature XL’s own underwriters and risk engineers across print and online trade publications, social media and events, and highlight the company’s business appetite and broad range of commercial products and services.
View the Ads
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