The prize-winning commercial, which reflects the findings of XL's customer and broker research, contrasts a range of narrowly-defined business risk management functions against the Company's more broadly-based holistic approach to helping customers achieve their business objectives and is a key component of XL's "Fundamental Strength-Capital and People" global advertising campaign. The 45- second production, which currently airs on CNN and CNBC in the early morning and evening, was voted best in its category in the 36th Annual Awards Competition organized by the U.S. International Film and Video Festival.
Picked from among 1,500 entries from 28 countries, XL received a first place 'Gold Camera Award' on June 6th during the Festival's International Awards Banquet at the Manhattan Beach Marriott Hotel in Manhattan Beach, California. Mr. Urs Jaermann, a Managing Director of advertising agency McCann-Erickson, which helped develop the campaign, accepted the award on behalf of XL.
XL Capital Ltd Executive Vice President of Group Operations Fiona E. Luck said: "We are thrilled to be recognized globally for our "fundamental strength" television advertisement. We had a dedicated team of internal and external creative professionals who were successful in creating a strong, corporate message which resonated with brokers, customers and business associates and our worldwide employee base."
Founded in 1968, the U.S. International Film and Video Festival's annual awards competition is one of the leading international events of its kind, devoted exclusively to the selection and recognition of outstanding Business, Television, Documentary, Entertainment, Industrial, and Informational Productions. Entries are evaluated on the basis of a scoring system which considers various aspects of both the presentation approach and the creativity used in the making of the production.
XL Capital Ltd, through its operating subsidiaries, is a leading provider of insurance and reinsurance coverages and financial products to industrial, commercial and professional service firms, insurance companies, and other enterprises on a worldwide basis. As of March 31, 2003, XL Capital Ltd had consolidated assets of approximately $37.5 billion and consolidated shareholders' equity of approximately $6.8 billion. More information about XL Capital Ltd is available at www.xlgroup.com.