XL Group has been honored, for its Fast Fast Forward thought leadership platform, with the European Digital Communication Award 2014 for best Content Marketing. Presenting to a jury of university experts as well as practitioners from different industries, the Company highlighted how Fast Fast Forward is at the center of its Integrated Communications Strategy. Leveraging the Company’s own social media footprint and online industry channels, it effectively links its Personal advertising campaign, public relations and events, to showcase the expertise it shares on the platform. The Digital Communication Awards, hosted by the Quadriga University, were presented last Friday in Berlin at an event attended by communications and marketing practitioners from all over Europe.
“We’re honored by this recognition,” said Elliott Bundy, XL Group’s Chief Communications & Marketing Officer. “Marketing an intangible like risk expertise represents a challenge. We developed Fast Fast Forward to share our thinking on existing and emerging risks, highlight other experts’ views, and to connect our experts to the market. We have been early adaptors of social media and digital communications in our industry. This award confirms that we’re on the right track with our strategy.”
Claudia Thyme, leading XL Group’s Communications & Marketing International team, said: “Technology and scientific learning drive change faster than ever. Understanding how new developments may present opportunities, but also new risks, is critical to our clients and the whole insurance industry. This is at the center of our Fast Fast Forward platform, and I believe that is why we have seen a great response from insurance as well as other experts.”
“I was incredibly proud to receive this award in Berlin for our global team. The growing number of followers we have on LinkedIn and Twitter means that Fast Fast Forward is delivering value to our audience.”
Fast Fast Forward is XL Group’s global thought leadership platform, where it shares commentary, news and tools to advance discussion of risk and business challenges. Next to underwriters, risk engineers, claims and other experts from within the Company, also visionaries, experts and trendsetters from other industries contribute articles, interviews and videos on the platform.
XL Group was singled out from among 5 finalists who presented last Friday for the category Content Marketing in Berlin at the European Digital Communication Awards. The jury evaluated entries on criteria including strategic approach, creativity, innovation, as well as efficiency in implementation and delivering results.
About XL Group plc
XL Group plc (NYSE: XL), through its subsidiaries, is a global insurance and reinsurance company providing property, casualty and specialty products to industrial, commercial and professional firms, insurance companies and other enterprises throughout the world. XL is the company clients look to for answers to their most complex risks and to help move their world forward. To learn more, visit www.xlgroup.com
XL Group is the global brand used by XL Group plc's insurance and reinsurance subsidiaries.