"Personal" Campaign


XL Group launched a new marketing campaign in 2014 called “personal.”

The ads feature XL’s own underwriters and risk engineers across print and online trade publications, social media and events, and highlight the company’s business appetite and broad range of commercial products and services. “By showcasing our sector-leading talent and expertise, this campaign takes an innovative approach to talking to brokers and clients about our insurance capabilities and services, and is clear about the business we want to write, all in the down-to-earth attitude that we’re known for,” said Greg Hendrick, Chief Executive Officer, Insurance, XL Group.
  Sample Ads

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